OTT (over-the-top) is a means of providing television and film content over the internet at the request and to suit the requirements of the individual consumer, There are (4) types of OTT platforms;
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The secret to a successful OTT business lies in a business model that combines SVOD, TVOD, and AVOD whenever possible. A hybrid model is designed to maximize content monetization opportunities, AVOD, for example, works particularly well when combined with SVOD or TVOD as it ensures no money is left on the table. An ad-supported freemium model will help you attract and onboard new users. And as you're monetizing through ads, you can convert them to paying subscribers through upsell activities, increasing your average revenue per user (ARPU) and the customer lifetime value.
SVOD + TVOD
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